Elevate Your Client Experience With Strategic Branding
Branding is more than logos and colors. Morgan Specht walks through the four stages of the client experience and how to make each one lead to referrals and repeat business.
Branding doesn’t stop when a client says yes. Morgan, a brand strategist and designer, explains what strategic branding really is, then walks through the four stages of the client experience: audience, lead, client, and advocate. You’ll hear practical ideas for each stage, plus a relaxed group discussion on offboarding, asking for feedback, and staying in touch with past clients.
Meet Your Host: Morgan Specht
Morgan Specht is a brand strategist and designer who has been in business since 2016 and hosts The Six Figure Brand podcast. She is a military spouse and a mom of two, and she relies on referrals and repeat business to grow, thanks to a strong client experience built on strategic branding.
In This Workshop:
The 4 Stages of a Well-Branded Client Experience
0:01 Introduction & Agenda
1:03 What Is Strategic Branding?
5:44 The Four Stages of Client Experience
13:50 Example of a Well-Branded Client Experience
25:36 Wrap-Up & Free Workbook
