Content Planning for Solopreneurs: SEO, AI, and Workflow
Creating content for your business doesn't have to mean winging it every week or building a ridiculously complicated process. Adrienne Kmetz shares practical ways to plan content around your goals without losing your mind.
Planning content for your business can get complicated fast. Between figuring out what to publish, improving your website's SEO, keeping up with AI, and actually getting everything written and published, it's easy to end up with a giant to-do list and no clear plan.
In this workshop, content strategist Adrienne Kmetz shares a practical approach to content planning that connects your business goals with a repeatable publishing process. You'll learn how to make your website more useful for readers and search engines, create original content that showcases your expertise, estimate how long tasks take, and build a workflow that keeps projects moving without getting stuck in endless rounds of feedback.
Meet Your Host: Adrienne Kmetz
Adrienne Kmetz runs content programs and helps businesses plan, create, and publish useful content online. With a focus on SEO, editorial strategy, and content operations, Adrian brings a practical approach to making content more original, more effective, and easier to manage. Adrian is especially interested in helping businesses share their expertise in a way that stands out in an increasingly AI-generated internet.
In This Workshop:
Content Strategy, SEO, and Smarter Publishing Workflows
0:00 Introduction & Content Planning Basics
2:35 Content Hygiene & Building Your Online Entity
5:54 SLAs & Base Units for Content Production
7:50 Editorial Principles & Workflow Tips
11:52 Linear Board Demo & Working With Guest Writers
