About The Playhouse
This is a space for solopreneurs to feel less solo while growing a business they don't end up resenting.
It's a space for creative business experiments, honest stories, and pep talks. Most importantly, it features The Playhouse Gang, creative, curious, slightly rebellious business owners who are growing businesses that do good in the world.
It's like the coworkers you used to talk shit with in the breakroom, or the people you met up with after work for chips and guac at happy hour.
You could meet your next collaborator, client, or best bud. But at the very least? You'll see the beauty and humor in your business journey, cause this shit's hard, and if we don't laugh, we'll all be crying. 🙃

🦖 Choose Your Own Adventure
Whether you just want some great stories in your inbox or you're looking for your next business friend or collab opportunity, we got you boo.
💌 The Free Newsletter
Get raw, honest stories, business ideas, and insights from me and fellow members delivered straight to your inbox. Perfect if you just want to read along and get a feel for the vibe.
⚡️ The Playhouse Gang
Ready to unlock the blog and hang with us? Paid members also get to comment on posts and swap ideas directly with other Playhousers.
You also get...
- Extended Podcast Episodes & Premium Posts: The deeper, unfiltered strategies.
- 4 Fun Events Per Year: It could be all Virtual Friendship-First Networking Parties, Group Podcast Recordings, Or something I haven't even dreamed up yet...
- DD's Experiments: Fun little workshops, trainings, or private podcasts I create (Including: My DIY Static 9 Grid System and my DIY 3 Pinned Posts System)
🏠 The Playhouse Heartbeat Community
Once you're a Playhouser, you'll unlock a coupon code for a free quarter inside our paid private Heartbeat community. This is our active, daily digital breakroom that includes:
- Coworking: A 24/7 virtual coworking room so solopreneurship doesn't feel so solo and lots of coworking on the calendar so you can plan ahead.
- Thursday Meetups: We meet between 12-3pm ET on Thursdays for different things like Speed Networking, Masterminds, Happy Hours, and other fun meetups
- Monthly Matchups: You'll get a message each month matching you up to another member so you can connect for a coffee chat, over Voxer, or email... basically in whatever way works for your bandwidth that month
- Discussion Threads in Heartbeat: For active chatting, pitching ideas, asking questions, getting feedback, and celebrating wins in real-time.
Meet Deanna Seymour
I'm a lifelong creative that believes collaboration and strong community makes all the difference.
I went door-to-door selling painted pinecones to my neighbors in first grade. So I guess since '87 I’ve been on a winding path of creativity and entrepreneurship.
- Teaching art classes + workshops for 13+ years
- Running an Etsy shop + schlepping my ass to craft shows in Brooklyn, Baltimore, Richmond, Charlotte, and DC
- Curating local art shows + fundraisers for causes I care about
- Hosting punk rock aerobics in a vacant building downtown
- Writing for Richmond Moms Blog about how hard parenting can be
And now, I run The Playhouse with over 100 amazing humans who happen to run online businesses - but I assure that's not the most interesting thing about them.
We're a mix of anti-hustle, feminist, creative, introverted, highly sensitive, neurodivergent freaks and geeks who run businesses that put people over profits and want to do good in the world.

💖 You're more than your business bank account here
There's a lot of messages out there about growing your business fast and big and if can make you feel really behind.
As Marcel the Shell said, "Sometimes you just have to disregard those rules and think, well, actually the rule is that I want to be having a good life and stay alive, and not just survive, but have a good life."
We're building profitable businesses here, and havin' good lives.
