Why It Depends: Email Marketing Talk with Amanda Russell
Amanda Russell and I break down how to make your own email marketing rules based on your goals, your capacity, and what you want your days to look like.
There's a million shoulds in Email Marketing, so what should you do?
Amanda Russell is so funny and fun to talk to, and I love this conversation we had about email marketing.
She gives one example using the Jonas Brothers and then I won't shut up about them! 🤣 Hence them making an appearance in the image for this blog! 😬
A lot of her answers start with "It depends..." but then we dive into why it depends.
It can be hard when you're trying to run your business and hearing advice from all different people that seems to contradict each other, so this episode I think is gonna help you make your own decisions about what will work for you when it comes to your goals, your capacity, and what you want running your business to look like day to day.
I always like to say that you left your job so you didn't have to get bossed around by some dumb boss, so don't accidentally start taking orders from every social media post you see, or podcast episode you listen to!
You get to decide what you want to do and like Amanda always says, "It depends..." 🥰
The extended episode covers...
- Which email platforms Amanda loves, which ones she doesn’t
- Whether every email needs a call to action (and whether you’re allowed to have more than one)
- The great image debate: do pictures hurt your deliverability?
- The must-have features and legal basics every email platform needs
- My Ghost spiral, and how a notebook and a flair pen saved me from myself
Why Email Feels Safer Than Social Media
Social media can disappear overnight. One hacked account or one big policy change and the audience you built is gone. Your email list goes with you wherever you go. 💌
It’s also a more curated, consensual space. People signed up because they want to hear from you, you’re way less likely to run into trolls, and you can segment your list so the right offer reaches the right people. Bonus: you can actually see who opened and who clicked, which social platforms will never tell you. 🙌
How Often Should You Email Your List?
Pick a cadence you can commit to without overwhelming yourself, stick with it, and add more later if you want to. One email a month is a perfectly good place to start.
We also got into the myth that the more you send, the more money you make. That might be true for a giant retail brand, but if you’re a service provider with a small list and limited capacity, you only want so many clients. Ghosting your list after blasting it with emails is worse for your relationships and your deliverability. 💜
Your audience will tell you if it’s too much, too, through unsubscribes, spam reports, and sinking open rates.
The big takeaway: Look at your goals, your capacity, and what actually feels good, then build your email strategy from there. It’s all made up anyway! ✨
