How Resonance Allows You and Your Clients to Feel Seen
Ever feel like you’re carrying your business alone? Sonja Irina Johansen shares how resonance, not advice, helps you (and your clients) feel seen.
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I adore Sonja Irina Johansen because she's so damn sassy and smart and never minces words.
She's always kind, compassionate, and helps you look at things from all angles. And as an avid reader and researcher she's always blowing my mind with what she shares, and today's no different.
If you've ever felt like no one really knows what it feels like to be you, this episode's gonna show you that it's more common than you might think.
And if you've ever struggled with selling because you don't want to "poke anyone's pain points" this episode is going to help you totally shift the mindset around what it means to let people know that you can meet them where they are.
Resonance is how you let people know you can meet them where they are. And it makes for more empathetic marketing and less sleazy exploitation.
Let me stop... just push play... it's a good one! 🥰
What Is Alarmed Aloneness?
(and Why Solopreneurs Feel It So Much)
Sonja opens with a kitchen counter scene that made me think “oh no, she’s talking about me.” Alarmed aloneness is when something heavy is happening and nobody is in it with you, and running a business solo is basically a machine for creating that feeling. 😩
Why Resonance Comes Before Strategy
You can hand someone the perfect plan, but if they’re still braced, it won’t land. We talk about why advice is our natural reaction (it’s usually coming from a good place), and what to do first so your expertise actually sticks. 💕
How to Sell Without Poking Pain Points
This is the part that got the light bulbs going in the Playhouse. Acknowledging where someone is isn’t sleazy, it’s compassion, and it makes for more empathetic marketing and way less exploitation. 💜
Hang out with Sonja Irina Johansen more...
transformwithsonja.com
Book: Thinking Outside the Box: A Revolutionary Approach to Food Dysfunction
Podcast: Turn Down the Noise Podcast
Members get access to the extended episode where Sonja and I dive into...
- Why poking pain points in marketing often misses the mark
- How “accompaniment” creates true connection in communities
- The difference between alarmed aloneness and healthy solitude
- Comforting vs. resonating: what actually helps someone feel supported
